Unfortunately, press release dissemination methods are controlled by a variety of misconceptions that could make them unsuccessful for many companies and individuals. The current flow of malinformed SEO experts, independent journalists, Internet marketers and consultants propagates these myths in large part. However, while the technology of communication has evolved, there has been no improvement in the delivery of news releases. Let us dissolve these misconceptions in a single sentence. The news release plan should focus only on the editors/publications concerned, use sparing links in the specific release, and also provide frequent and timely news releases even if “huge events” do not occur. Myths have dissipated, but see the whole tale below.
Distribution of press releases Fallacy #1: Give as many media and blogs as possible your press release
Media messages are not posts, and are not forwarded to the directory of article. Instead, the PR is a fascinating news item to some newspapers. Why does the weekly Arizona editor think about the fantastic opening of your ice cream stand in Toronto? Or maybe why would the publisher of a magazine about the launch release of your upscale manuals for people with cancer? They would not. They would not. Currently, your request or e-mail will be treated as a spam and will be deleted immediately and will bar you from sending any more details with any chance.
This is the key issue that most people miss in terms of PRs: publications are specialised in a subject or maybe area or both. It’s nothing short of dumb to give the news to individuals who are practically exasperated by it. Don’t do it. Do not do that.
And consider this: if you submit your press release to sites accepting these updates, what worth does it have in your brief PR0 flash to get you on these low authority sites for around fifteen minutes?
Z.E.R.O. Network.
Myth 2: Include as many connections as you can
Yeah, platforms for the dissemination of press correspondence have more lenient link inclusion policies than directories of article. Yet using this right abusses you as a gimmicky, spammy advertiser. Your release is a tale about the news – it’s not an ad. For searching and conversion engine optimization 2 or maybe three ties are far more than enough in the release and one in the boilerplate. The main purpose of a press release is to notify. Don’t forget this. Try article marketing – but do it also correctly – if you want mega back links and conversions.
Also to know more : Check press release distribution
Myth #3: You want a big news release case
But no, you don’t. You don’t. For the following and other cases, you may email a press release to media outlets:
*Launching a new product
*New service startup
*Start of the website
* Redesign of site *
*Positions of experts
*Introduction or maybe update of media communication
*Removed/promoted employees
*Management changes or adjustments of ownership
*Partnerships announcement
*Events special (including sales events)
*Transfer to a creative construction / location
*Award/honor/realization.
*Events of charity
*Certifications or licences, maybe
*Findings *
*Bottom up *
*Purchases
*The landmarks
And on, and on, and on, and on and on. Know, there’s no need for your news to be terrestrial. It just has to be insightful and important. The hotter and more pertinent the topic, of course, the bigger.
Myth #4: You can only sparingly apply
This is the third myth, but for a variety of reasons. Many people outside the media industry perceive the issuance of press releases as a sensational, extremely unusual practice that can only take place occasionally. That is exactly the opposite of the facts.
Companies with strong performance present them on a regular timetable with press releases. They keep in touch with the media and thus remain in contact with the public. Several businesses have a campaign consisting of submissions weekly, and stories are not missing.
Finally, all is about quality, and you will lift your brand image, boost your authority and conquer rivals if you have true news, quality that is highly written, and send to a quality press release list.